Traffic campaign: Competition analysis

A look at the first page of Google for our keywords provides the basic information we need. With that info, we choose the ammunition to carry.



Side note: in the first 2 sites there is enough free information to do a product to give away on a squeeze and to create content.

Analysis: Organic search

There are two windows of opportunity:
• press releases (prlog.org)
• video (metacafe and youtube)

Sites in positions 4-8 could be moved by a Web 2.0 campaign.

Analysis: PPC



For broad match the Avg. CPC is $0.53. For exact match, it is the same.
From the cash flow analysis: 250 clicks make 1 sale.
Cost of one sale: 250 x $0.53 = $132.50
Commission: $20.5

This business model doesn’t support a positive cash flow PPC campaign using these assumptions.
A different business model, with a longer customer life value, might.